The Blue Planet Effect: 88% of people in the UK who watched the BBC’s documentary – the most watched show in 2017 – subsequently changed their behaviour. But it wasn’t just in the UK, globally we paused and reflected on what we have done to our planet, specifically our oceans, the lifeblood of all life on Earth. The resultant backlash on single use plastic around the world is testimony to the power of documentary filmmaking in highlighting the issues associated with unstainable growth in our world. But are our problems really as simple as phasing out straws and plastic bags? Or are they deeper, more systemic? What is the Blue Economy and how does it tackle the issues presented in Blue Planet I and II? In this paper, we aim to unpack what the Blue Economy is, and how you can create investing strategies that deliver positive impact to our oceans.
Read the full paper here.