With around 600,000 people believed to be vegan in the UK in 2018, and an increase in “flexitarians” choosing to reduce their consumption of animal products, according to research by the British Takeaway Campaign, orders of vegan takeaways grew 388% between 2016 and 2018 while vegetarian orders rose 137%”. Global Livestock Environmental Assessment Model (GLEAM) – Food and Agriculture Organization of the United Nations, 2019. If one in ten people living in Western Europe stopped eating beef, this would prevent the emission of 15 gigatons CO2e. This is equivalent to the annual emissions of 3 million cars. Today, there are more and more investable solutions becoming available to investors who want to align their investments to combatting issues around the livestock and meat industry. These can include organic fruit and vegetable producers, meat alternative manufacturers or innovative players in smart agriculture supply chains.

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