Three years ago, we invested in Assura, a company focused on developing and managing healthcare buildings across the UK. Over this time, we’ve engaged with Assura on various subjects, in particular their goal to become a (B Corp).

We had ongoing discussions with Assura’s CEO and team about achieving this certification, including exploring the issuance of sustainability-linked debt. We provided both support and constructive feedback during their decision-making process.

In July, Assura held its annual AGM, having already met the minimum B Corp score of 80 points. However, to achieve certification, they needed to change their articles of association. This required shareholder approval.

Tribe collaborated with Assura’s investor relations team and Group Counsel to draft the resolution. We also assisted with the explanation of the importance of B Corp certification to a major US Index investor.

Assura gained support from five of the largest proxy voting advisers in advance, and at the AGM, the resolution passed with a 99.98% vote. Assura is now the first listed FTSE 250 B Corp in the UK—a significant milestone.

We are so grateful for the support of Amy and the team at Tribe. Not only were they a fundamental catalyst in our B Corp journey, but they also supported us with wider engagement activities and have generally been a champion for collaborative working and good business. We are delighted to be a part of what we hope is a very long-term partnership.

Johnathan Murphy, CEO, Assura PLC