At Tribe, every investment is assessed for both its financial and impact credentials: the potential monetary returns it may deliver as well as its social and environmental outcomes.

We call this our ‘ approach’. Only investments that meet our stringent criteria for these are placed into what we see as our ‘’. All investments that come into that investment universe have been carefully assessed for both financial returns and their impact on both society and the environment.

Twin lens diagram for tribe impact

This isn’t just about negative screening; it doesn’t simply mean ruling out investing in companies with bad practices. Instead, our approach takes a much more detailed view of which opportunities may have a positive impact.
These two due diligence processes — of investment and impact — run in parallel, with each team having a say over whether an investment is approved. While their processes are separate, the teams work closely together to understand the merits and/or potential risks of an investment.
This means an investment can be rejected if there is evidence of strong financial returns but fails to meet our stringent impact criteria, and vice versa. Having these high minimum requirements ensures the investments we select for our portfolios hold the appropriate levels of .
This approach allows us to ensure that the long-term impact goals of the people who invest with us are being met alongside their financial ones.

Investment lens

The investment process starts with the global macroeconomic analysis which is used to frame our strategic asset allocation. Once this is established we look at our universe of existing investments and incorporate those we believe can improve the risk or return of our portfolios. When sourcing new investments, we look for opportunities that enhance the offering of our existing investment universe; offering more value, being cheaper or being more innovative. They could also provide access to a new asset class, geography, or sector that we believe will outperform existing investments in the medium term.

The investment team also considers whether the investment is attractively valued and whether it offers an acceptable level of risk. In order to reduce we construct highly diversified portfolios, in terms of holdings, asset class and to reduce the effects of possible adverse market movements. We also regularly assess correlations and the individual factors that drive investments, as well as conducting stress tests and on our portfolios.

Impact lens

Our impact lens analyses each investment opportunity against the UN Sustainable Development Goals (), environmental, social and governance () risks, and the .

Each company that we could potentially directly invest in — and which has more than 50% of its revenue aligned with the SDGs — goes through a further level of assessment. We do this through our Framework. This is our proprietary framework that considers a business according to ‘’, ‘’, and ‘’ (AMI). It helps us understand the potential depth and scale of impact a business can deliver.

We then look at three levels of likely impact for (funds) and (single lines), across and markets. These we term ‘’, ‘’, and ‘’ impacts and relate to the ability of a company to deliver the targets that support the SDGs.

Investing in a purposeful portfolio

Choose a SIMPS portfolio that gives your clients financial, social and environmental returns. The SIMPS portfolios are aligned to the UN SDGs, allowing your clients to identify the impact they’re creating in the world.

Part of the solution

Through our impact performance reporting, your clients can understand how their Tribe portfolio is performing. Not just the financial performance, but also the social and environmental impacts, giving them the confidence that their investments are having a positive effect in the areas that matter to them. Some of the impact areas we report on include:







Impact investing has deepened the relationship we’re able to have with our clients. It’s been the catalyst to open up conversations about what our clients really value and believe in when it comes to their money. Helping our clients align their wealth to what they care about has been instrumental in the growth of our business.

Mark Armstrong, founder, bluesphere wealth